The Ask and Objective

In my search for outdoor apparel brands with womenswear offerings that felt more in-line with my own desires, I came across Stio. With roots in the mountain town lifestyle and designs focused on both technical performance as well as casual fashion, I was eager to product test.

For multiple seasons I participated in the social affiliate program for Stio creating photo and short form video assets featuring apparel that I received as compensation for media. I also earned commission on sales that were attributable to me via affiliate links.

Deliverables

• Photo and video assets to be shared via social posts

• Featuring: Seasonal apparel worn in the wild

• Visuals and copy that aligned with brand values and voice

Affiliate Requirements

• Use of affiliate links for sales tracking

• Use of Paid Partnership label on social posts

• Brand specific hashtags and account mentions

• Performance metric uploads via Grin