Lifestyle Product Photography
The Potential of Multiple Channel Leverage
The Ask and Objective…
I had the immense pleasure of meeting the duo behind deepsleep4jeep while working Overland Expo Mtn West and as we got to chatting the topic of expanding their offering past the Jeep Wrangler platform came up. The movement towards building up deepsleep Overland meant testing out existing products in alternative models. I was lucky enough to have the opportunity to test how the deepsleep SOLO Mat fits in the Jeep Renegade as well as a couple of different window screen models and in return, provide lifestyle images of the products and fitment.
Below is a sampling of the imagery that was created. Although hi-resolution imagery is an asset, there are many ways it can be utilized other than for social media. Continue past the gallery for examples.
Leverage your assets across multiple channels for maximum value … ALWAYS!
Photography, especially within the adventure/overland scene, is fun and highly aspirational but the images that are produced hold much more value than simply living as social media posts. Maximize the return on your investment by leveraging content across multiple marketing channels and by finding a creator with experience producing assets in multiple formats.
I love taking photos, but what’s more rewarding is being able to transform those photos into social posts, email campaign assets, digital display ads, print spreads, and more. Here are some ideas of how I take one set and can create value utilizing design skills.
